Chicago -- Major exhibitors are pressuring event planners for more control over their participation in trade shows, concludes a new report from the Center for Exhibition Industry Research (CEIR).
The report examines the role of key exhibitors, analyzes why market leaders are being lured away from exhibiting, and illustrates the impact when one or more key exhibitors terminate involvement. It includes four case studies and a series of best practices for managing key exhibitor relationships.
"No matter where you hold your show, what industry you're in, or how small or large your event is, this report shows that everyone is seeing bigger exhibitors looking for more influence," said CEIR chief executive Doug Ducate. "Our goal was to show how some exhibition organizers have dealt with this -- both successfully and unsuccessfully -- and provide a roadmap for addressing the issue."
Funded by Professional Convention Management Association (PCMA), the report is free for PCMA and CEIR members; $160 for non-members. The report is available on the web at www.pcma.org in the "Resources" section under "Studies and Whitepapers." Interested parties may also contact the PCMA membership department at membership@pcma.org or 1-877-827-7262.
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