Dallas -- Following on the heels of its announcement that it will hold a professional education conference in the Middle East for the first time, Meeting Professionals International (MPI) today unveiled a new global growth strategy.
"The expansion of our community will make it more valuable for everyone -- more knowledge to access, bigger and more diverse networks of people to tie into, and more marketplaces from which to derive business opportunities," MPI chief executive Bruce MacMillan said in announcing the new strategy.
The largest association of meeting industry professionals, MPI maintains 68 chapters in 20 countries, although the vast majority of its more than 22,000 members are based in the United States and Canada.
The new strategy, to be implemented over the next two years, contains the following six elements:
--New professional education conferences.
-- More regional offices.
--CultureActive Tool, an online guide to understanding cultural differences among attendees and holding meetings in different countries.
--Web portals that centralize community knowledge and business opportunities.
--Trade missions to build professional relationships.
The first new international conference, Professional Education Conference-Middle East, is scheduled for April 2008 in Dubai, United Arab Emirates, immediately preceding the Gulf Incentive, Business Travel & Meetings Exhibition. The conference is expected to be financially self-sustaining in its first year.
MPI also plans to open an office in Singapore later this year.
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