Meeting Professionals International (MPI) will hold its second annual Latin American Meetings and Events Conference (LAMEC) on Aug. 17 in Sao Paulo, Brazil, it announced this week.
MPI launched LAMEC last fall, citing the tremendous growth of the meetings and events industry in South America — Brazil, in particular. Its first conference took place in December and attracted more than 400 attendees, 80 percent of which said in a post-show survey that "the interaction with other professionals during LAMEC was relevant for their business" and that "LAMEC provided a better vision on the events sector."
"LAMEC has quickly become the mainstay for our region's meeting and event professionals to learn new technologies and techniques, develop best practices and conduct business," said Sidney Alonso, president of the MPI Brazil Chapter, which plans and hosts the event. "It is an important time for our meeting and event community as we join forces with our global industry partners and welcome the world to global events such as the 2014 FIFA World Cup and 2016 Olympic Games in Brazil."
This year's LAMEC will include education on a variety of topics, including regional events in Brazil, CSR, new audio/visual technologies and gamification for events.
"Latin America's economic growth combined with the accelerated interest in the region as a meeting and events destination creates many significant opportunities," said MPI President and CEO Bruce MacMillan. "MPI is committed to delivering innovative educational and content platforms that encourage the development of excellence and business resources to help ensure regional and industry-wide success."
For more information about LAMEC, visit www.mpibr.org.