The sixth annual China Incentive, Business Travel and Meetings (CIBTM) exhibition concluded on Friday in Beijing, according to event organizer Reed Travel Exhibitions (RTE), which said this year's event was the largest CIBTM to date.
All told, this year's CIBTM welcomed 4,400 hosted buyers and trade visitors who took part in more than 7,500 pre-scheduled appointments with more than 300 exhibitors.
"The response from the local, regional and international meetings industry to CIBTM this year has driven this event to yet another important stage in its strategic development," said CIBTM Project Manager Jeffrey Xu. "There is no doubt that China's meetings industry, led by CIBTM, will help to support the predictions by HelmsBriscoe that its value of $150 billion will also have annual growth of 20 percent. This week we have had very interesting feedback from buyers and suppliers who feel that there is significant business being discussed. Plus, the competition on the show floor from destinations, products and services really does give our hosted buyers and trade visitors a huge choice for their future plans for incentives, events, conventions and meetings."
On the final day of CIBTM, the Beijing Municipal Commission of Tourism Development (BTD) announced that it had signed a new three-year memorandum of understanding with RTE, and also that it would provide additional resources to encourage inbound business to support RFPs from international buyers and planners.
"To help continue to build Beijing as a high level MICE destination we will be supporting our key meeting and incentive travel enterprises, associations and intermediary organizations to help integrate all our resources to promote the city and, at the same time, we will step up our support for CIBTM with the aim of making it the premier event across China and Asia Pacific within the next five years," said BTD General Director Lu Yong.
Next year's CIBTM will take place Sept. 12-14, 2012. For more information, visit www.cibtm.com.