Knowland has entered an agreement to acquire Meeting Intelligence (formerly HIS), from Newmarket International Inc., a wholly owned subsidiary of Amadeus, a leading provider of advanced technology solutions for the global travel industry.
Knowland provides meetings market intelligence to help properties in the hospitality industry drive revenue. Their meeting and group data offers insight into market analytics, group industry trends, and benchmarking.
"We are very pleased to welcome Meeting Intelligence customers and employees into our company and community," Tim Hart, CEO of Knowland, said in a statement. "By combining our extensive data, Knowland will be able to increase the effectiveness of its offerings as we continue building our next generation of products."
Amadeus will also partner with Knowland to use its meeting intelligence product to help Amadeus' sales and catering customers to enhance their group business.