“Mr. Lynch’s record of achievement in brand management, strategic marketing and promotion for destination Jamaica, and for some of the region’s most visible tourism entities, makes him an invaluable resource in our ambitious programme for growth in the industry,” the Minister stated. According to Minister Bartlett, Mr. Lynch is a critical industry player who has been successful in bringing worldwide attention to the region he knows so well. The Jamaica Tourist Board (JTB), the island’s premier marketing agency, will benefit from one of the most influential and sought-after experts in Caribbean tourism.
A 30-year veteran of tourism, Lynch has been a steady force for many of the Caribbean’s most visible travel brands, including the country of Jamaica, where he has served over the last four years on the marketing sub-committee of the JTB’s board of directors. He has also played key roles at Air Jamaica, Ltd., Sandals Resorts, Beaches Resorts and the recently introduced Royal Plantation group of luxury boutique resorts.
Earlier in his career, Lynch had a 14-year association with the JTB. He served the agency as a senior manager in trade services, was promoted to the position of regional manager based in Chicago, and ultimately became deputy director of tourism, responsible for sales and marketing worldwide. During his tenure, the JTB mounted the memorable, award-winning Come Back to Jamaica campaign, which significantly increased visitor arrivals.
John Lynch is currently executive vice president of Unique Vacations, with overall responsibility for public relations, sales promotions, and group sales for all Sandals Resorts brands worldwide. He serves the wider regional industry as third vice president of the Caribbean Hotel Association (CHA), chairing its marketing committee. He additionally sits on the board of directors for the Caribbean Tourism Development Corporation (CTDC), a coming together of the Caribbean’s most influential tourism entities, namely the Caribbean Hotel Association and the Caribbean Tourism Organization.