In Pursuit of More Attendees, AVMA Approves Five-City Convention Site Rotation

Citing survey results from convention attendees as well as non-attendees, which show a strong link between meeting attendance and a city's appeal as a tourist destination, the American Veterinary Medical Association (AVMA) has approved a five-city convention site rotation that was recommended by its Convention Management and Program Committee, it announced last week.

Beginning in 2015 and effective through 2024, the AVMA will hold its annual meeting in cities in five U.S. regions—western, mountain, central, southern and eastern—on a rotating basis in order to increase convention attendance. Previously, AVMA has rotated through cities in three geographic zones.

Although viable cities within each of the association's five new regions have been identified, final selections won't be made until April at AVMA's Executive Board meeting.

In the meantime, however, one city—Denver—has been chosen as the site of AVMA's 2014 Annual Convention. The winning bidder among six western U.S. cities, Denver previously hosted AVMA's 2003 Annual Convention, which set a record for attendance by veterinarians.