IMEX in Frankfurt to Include Revamped Association Day

Noting nine consecutive years of growth in the number of association meeting planners attending it, the IMEX Group has "completely revamped" its programming for IMEX Association Day, taking place on May 21, immediately preceding the 2012 IMEX in Frankfurt trade show.

Specifically, the new Association Day format will include double the number of educations sessions arranged in specialist tracks, plus contributions from 25 speakers, including CEOs and executive directors from some of the largest associations in Europe and the United States, such as the European Cancer Organization (ECCO), the International Association of Public Transport and the Optical Society.

"Our feedback shows that association executives want to be stretched and to step back from their day-to-day tasks to explore some big-picture topics and long-term business challenges," said IMEX Group CEO Carina Bauer. "Alongside new content with a harder strategic focus, we have introduced some highly specialized topics, such as 'Managing Your Room Blocks.' This ensures that there is excellent choice in the program — ranging from niche topics to broader strategic topics, such as 'Generating New Revenues' or highly topical sessions like 'Online Learning and Sustainability.'"

Attendees also will enjoy brand new learning formats, such as "Deep Dives," which will allow delegates to explore a number of single-issue topics over a three-hour period, and a new "Ask the Expert" clinic, which will provide complimentary, one-on-one consultancy. Three new education tracks have also been introduced — meetings, operations and executive— to allow for further content refinement based on attendees' roles and responsibilities.

The day will conclude with a choice of more than 20 peer-to-peer roundtable discussions with topics chosen by attendees.

"I am delighted and really excited by the changes we've put in place for Association Day this year," Bauer said. "This part of our show's educational program is exceptionally strong and we take the need to get it right, and to justify attendees' time investment very seriously. More than ever, this year's Association Day will be a power-packed, high value event."

IMEX Association Day typically attracts around 300 association executives from more than 30 countries, 85 percent of who are full-time senior association professionals. According to IMEX, most of the buyers attend as part of the show's hosted buyer program, which means they also attend the IMEX in Frankfurt trade show, which is taking place May 22-24 in Frankfurt, Germany. For more information, visit