When it opens on May 22, IMEX in Frankfurt will celebrate its 10th anniversary. In honor of the occasion, show organizers have expanded the trade show's hosted buyer program, its education lineup and its technology offerings, the IMEX Group announced yesterday.
Specifically, the 10th annual IMEX in Frankfurt will feature:
• Nearly 4,000 hosted buyers, including 20 new hosted buyer groups from Europe, Brazil, Russia, India, China, Mexico, Latin America and the United States.
• Approximately 3,500 exhibitors representing over 150 countries, including a U.S. section that is 15 percent larger than previous shows.
• Nearly 120 workshops, seminars and other learning opportunities, marking the first time that the IMEX in Frankfurt trade show has had more than 100 education sessions. Additionally, the show will feature eight new learning tracks: marketing and communication; personal development; HR and professional development; social media; sustainability; technology; general education; and a special "Visionary Events Series" focused on innovative meetings-and-events case studies.
• A technology area that is 10 percent larger than previous shows, showcasing products and services from event technology companies, as well as a new iPad Bar providing hands-on education on meetings-industry apps.
• For the first time, free WiFi throughout the show.
"This year's show also will feature a special "Celebration Hour" on May 23 to commemorate IMEX in Frankfurt's anniversary. During this hour, exhibitors are being encouraged to provide entertainment, food and drink to create a "party atmosphere" on the show floor that's expected to spill over into the IMEX Gala Dinner that same evening.
"We're very excited about our 10th anniversary show and we're hoping to surpass last year's record hosted buyer attendance," said IMEX Group Chairman Ray Bloom. "There's also excellent development on the exhibitor side. Everything is set for us to deliver our usual combination of excellent business opportunities, networking and thought-provoking professional development and education, too. Above all, the IMEX team and I look forward to ensuring that we provide the best possible service so that all our exhibitors and buyers have an extremely successful IMEX and come away more than pleased with the results."
The 10th annual IMEX in Frankfurt show is taking place May 22-24 in Frankfurt, Germany. For more information, visit www.imex-frankfurt.com.