A year before its inaugural North American trade show, the IMEX Group has signed a major marketing agreement with Cvent, the world's largest meetings management software company, it announced yesterday.
Under the terms of the new agreement, Cvent and the IMEX Group will collaboratively market IMEX America — which will debut Oct. 11-13, 2011, in Las Vegas — to an audience of high-level buyers and suppliers from within the United States as well as global markets. To do so, they'll introduce a series of joint promotions beginning in January 2011 with the goal of increasing IMEX's brand awareness and visibility in the United States and Canada.
"We are thrilled to be working with Cvent," said IMEX Group CEO Carina Bauer. "This new alliance gives us extraordinary reach into the U.S. meetings, incentive travel and events market, and also partners IMEX America with a very strong, stable and respected brand name that shares similar values to our own. IMEX has always been dedicated to technological innovation and we have invested heavily in this side of our business for the benefit of our buyers and exhibitors. Cvent shares our client focus and passion for excellence."
Added Chuck Ghoorah, Cvent's co-founder and executive vice president of sales and marketing, "Year after year, IMEX in Frankfurt has proven to be a tremendously valuable show for Cvent as well as our customers, and we are excited to help bring one of the most powerful shows in the global meetings and events industry to the U.S. We know IMEX America will deliver the top-notch business and educational opportunities the industry has come to expect from the IMEX Group, and look forward to helping make the inaugural show a success."