IMEX Frankfurt Announces Last-Minute Additions

Just two months before IMEX opens in Frankfurt, the IMEX Group has made several last-minute additions to the program, including more exhibitors and new hosted buyer groups, it announced yesterday.

In fact, IMEX already has confirmed 20 new hosted buyer groups, including a new group of buyers from Merck Global meetings, a company that has an annual meeting spend of $700 million, and one from AC Forum, which plans some of the world's largest conventions, not to mention several new buyer groups from the United States, courtesy of groups such as the International Association of Exhibitions and Events (IAEE) and SportAccord Convention, which is the umbrella organization for all Olympic and non-Olympic international sports federations.

In total, IMEX expects a record number of hosted buyers — exceeding last year's attendance of 3,870.

Its exhibitor line-up is just as robust, according to IMEX Group. New IMEX exhibitors will include Oberoi Hotels & Resorts, The Balearics, H10 Hotels from Spain, Gdansk Convention Bureau, Malla Travel & Trek Services Nepal and Dragonfly Africa.

"Yet again we have aimed to both increase the strength of our hosted buyer program and, importantly, the quality and buying power of those buyers who come to the show," said IMEX Group Chairman Ray Bloom. "As each year goes by, the global market changes and influential new markets and sectors emerge. We work closely with intermediaries the world over to make sure that IMEX is tapping into every last inch of potential these markets provide. What is more, we continue to invest in the technology that drives communications and business between exhibitors and buyers; the quality and type of industry partnerships we need to leverage and the relevance of scope of our educational offerings. As I've said before, IMEX is so much more than a trade show — and that is why many thousands in our industry wouldn't dream of missing it. They know they can't afford to."

In addition to new hosted buyers and exhibitors, IMEX has announced a new mobile app, which will allow attendees to access information about the show using their smartphones, and new QR codes — also known as 2-D codes or mobile tags — that show organizers will use to share event information with attendees at the point of delivery, via QR readers on attendees' smartphones.

For more information about IMEX 2011, visit