IMEX Announces New, Expanded 2010 Programs

IMEX, the global meetings, events and incentive travel exhibition that takes place annually in Frankfurt, will expand several of its most popular programs next year, and also add several new ones, including a groundbreaking study into the future of meetings and events, it announced yesterday.

Building on IMEX 2009—which according to show organizers generated a record $375.5 million in hosted-buyer contracts at the show, and $1.7 billion more in the nine months after it—IMEX 2010 expects an increase in long-haul hosted buyers, exhibitors and educational programming.

In fact, show organizers say IMEX 2010—taking place May 25-27—already has attracted an increased number of intermediaries bringing hosted buyers to the show, resulting in more than 20 new buyer groups that already have been confirmed from the United States, Asia Pacific and the Middle East.

Similarly, several exhibitors—including Malaysia, for instance, Sri Lanka, Ritz-Carlton Hotels, Mövenpick Hotels, the Spanish Tourist Office, Indian Holiday, the Czech Tourism Authority, Luxembourg and Liberty International—already have secured expanded booth space, while several others, including Scandic Hotels, Warwick Hotels and Madrid, have decided to exhibit for the first time.

"IMEX's enduring success is founded on always making sure that exhibitors and buyers can do as much business together as possible," said IMEX Chairman Ray Bloom. "The industry returns to IMEX year after year because we deliver maximum return on investment for their money and time. To achieve this, we must provide the right quality of buyers; the right tools and information; all at the right time and in the right environment. I am delighted to confirm that IMEX 2010 will stick to this winning formula, although each year we raise the bar higher to reflect the pace of change in our industry."

Among the programs that IMEX has improved for 2010 is its Web site, which features expanded virtual exhibition pages for buyers that want to locate and contact show exhibitors. Also expanded is the show's educational program, which will include a new seminar on changing behaviors, based on the New York Times best-selling book, Influencer.

Other new additions, meanwhile, are a partnership with social network i-Meet that will allow hosted buyers to privately network with each other online both before and after the show, and "Meetings & Conventions 2020," a new research initiative that will study the future of live events, venues and meeting destinations.

"Launching this new research initiative in 2010 gives us the perfect opportunity to look at least 10 years ahead to 2020 and continue to focus on different aspects of our changing environment," said IMEX Group CEO Carina Bauer.

For more information about IMEX 2010, visit