When it launches in Las Vegas in October 2011, IMEX America will set and achieve a series of environmental goals with the help of MeetGreen, which it's chosen as its official sustainability consultant, the IMEX Group announced this week.
According to the IMEX Group, it will spend the next year working closely with MeetGreen to set green standards for IMEX America's transportation, food and beverage, and venue selection, although it's already chosen the Sands Expo Convention Center at the Venetian/Palazzo — the world's largest adjoined LEED-certified building — as its venue.
"Las Vegas is not usually top of mind when you think of sustainable destinations, yet there are great strides being made by Las Vegas venues," MeetGreen Principal Amy Spatrisano said in a statement. "We're looking forward to this tremendous opportunity in working with IMEX America to support their commitment to produce a sustainable trade show by using a progressive approach with Las Vegas venues and vendors to elevate the level of sustainable practices being implemented."
When it was launched eight years ago, the IMEX Group's first international trade show, IMEX Frankfurt, commenced a green tradition for the IMEX family of shows that followed. As a result, this year's IMEX in Frankfurt reduced its total waste output by 30 tons compared to 2009, its paper usage by 8 tons and its cardboard usage by 7.5 tons.
"IMEX America is going to be a genuinely unique model of trade show," said IMEX Group CEO Carina Bauer. "The show will have three core pillars to it that will make it unlike any other trade show in the U.S.: the largest hosted buyer program in North America combined with a unique online appointment system; a focus on high-quality professional education supported by our strategic partner and major educational providers, MPI; and a dedication to sustainability and innovation. We intend to do our utmost to meet — and set — some very demanding green standards for IMEX America, and MeetGreen's expertise and guidance, as well as their excellent industry partnerships, will play a fundamental role in helping us achieve our objectives."