ICCA Reports Record Attendance at 52nd Annual Meeting

More than 900 people from 60 countries attended the 52nd ICCA Congress, which took place Nov. 2-6 in Shanghai China, the International Congress and Convention Association (ICCA) announced this month.

The meeting of suppliers to the international meetings industry had “by far” the largest attendance for an ICCA Congress outside of Europe, the organization said.

“In total, almost 120 members and guest speakers will be contributing towards this year's program, drawn from every region of the world,” ICCA CEO Martin Sirk said prior to the meeting. “We’ve incorporated more innovative formats than ever, and topics designed to shake up traditional thinking — including a session on identifying and making use of staff skills, run talent-show format, and an experiential exploration of how to use humor in conference marketing.”

According to ICCA, the meeting’s high attendance indicates the “growing importance” of China within the global meetings industry.

“If you are engaged in a globally-connected business you need to understand how China is shaping and driving our global economy,” said ICCA President Arnaldo Nardone. “Our Congress in Shanghai [provided] the perfect opportunity to our members to learn how to communicate and work with Chinese consumers, Chinese delegates, Chinese business partners or Chinese competitors. To experience a Civilization State with thousands of years of sophisticated culture, a booming consumer market with a population of over 1.3 billion, unique business models and entrepreneurial thinking, and a city that is defining the shape of the 21st century metropolis.”

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