ICCA Eyes New Focus on Association Meeting Outcomes

ICCA Board of Directors 2015

This week at its 2015 ICCA Congress in Buenos Aires, the International Congress and Convention Association (ICCA) unveiled a new five-year strategic plan that broadens the organization's focus from serving primarily the venues that host international association meetings to also serving the international associations that organize them.

Pursuant to its new, broader focus, the organization's board of directors (pictured) approved a new vision statement "to shape the future of international association meetings."

"ICCA should not simply be an observer or an extractor of data from what's going on in the international association field. This vision places us as a key actor at the heart of what's going on in the sector," ICCA CEO Martin Sirk said in a statement. "It implies that we will be much more active in helping international associations extract value from their events and to help those meetings deliver the outcomes that the associations are striving for."

ICCA's board also has approved a new mission statement, which positions ICCA to be the "global community and knowledge hub for the international association meetings sector."

"As in previous plans we are focused entirely on this sector -- on international associations -- [because] it is our unique area of expertise," Sirk continued. "What's changed is that instead of focusing purely on business opportunities and competitive advantage for our members, we are now concerning ourselves with generating better outcomes from the international association meetings themselves. We can't simply look at this from the supplier side of the equation. To be a true community for this sector, we have to embrace change, and get closer to the international associations themselves."

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