The International Congress and Convention Association (ICCA) has redesigned its popular Association Database, which its member venues use to find potential association meetings business, it announced this month. The new version, it said, is "simpler, smarter, and faster" thanks to a new, tablet-friendly user interface, a new and improved search function, and enhanced filtering and sorting options that make it easier to find promising leads.
"The Association Database is widely regarded as ICCA's most important product, but it's still under-utilized by many members, because it has often been perceived as too complicated or that it required too much time to extract useful data," ICCA CEO Martin Sirk said in a statement. "The redesign eliminates these barriers, and will enable members to easily incorporate our data into their day-to-day business processes. We confidently expect to see dramatically higher usage by those who are already in the habit of logging on, a big growth in regular access by those who currently aren't using it, and significant increases in bidding activity by ICCA members across the world, as they find it easier to identify and engage with prospective future client associations."
ICCA launched the new version of its Association Database at its mid-year plenary meeting, which took place in Germany the Monday before IMEX in Frankurt.
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