Top Public Event of 2015: Los Angeles Abilities Expo

The International Association of Exhibitions and Events (IAEE) has chosen the Los Angeles Abilities Expo as the winner of its 2015 Top Public Events competition, it announced yesterday.

Established in 2011 to honor the nation's best consumer shows, the IAEE Top Public Events program recognizes one event every year based on a variety of criteria, including sound business practices, stability, and exceptional customer service. The Los Angeles Abilities Expo was chosen in large part because of the latter.

"Because Abilities Expo services a uniquely diverse attendee base, show management engages in a very hands-on approach to create a unique experience for its attendees and meet their individual needs," IAEE explained in a press release. "Customer service initiatives include: American Sign Language interpretation, braille and large print accommodations, CART services for workshops, loaner scooters, personal care service attendants, power chair charging station, service dog relief area, and wheelchair repair."

The event's promotion also is notable. "Abilities Expo's event promotion strategies include a wide range of activities via the following marketing channels: digital media, direct mail, email, special promotional events, online advertising, press releases, newspapers, magazines, billboards, directories, fliers, public relations campaigns, radio, Facebook, Twitter, LinkedIn, telemarketing, and television," IAEE continued. "This year, the company purchased a new, more all-encompassing URL for the organization: This action was the direct result of their continuing efforts to reach out to the entire disability community, connecting people to the products, services, information, and resources that they need to enhance their lives. The site has all of the show information that people have come to depend on, and is searchable so that visitors can more effectively target the information they are seeking."

Said Lew Shomer, owner of Abilities Expo, the Los Angeles edition of which is produced by 5NET4 Productions LLC, "It's an honor to be acknowledged by our peers. This is a wonderful award -- not only for those that make Abilities Expo possible, but for the millions of people who live with disabilities every day and who exhibit tenacity and a positive attitude that all things are positive as long as you think they are."

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