The International Association of Exhibitions and Events (IAEE) has partnered with the National Association of Consumer Shows (NACS) to create two education programs for event planners in charge of business-to-consumer exhibitions and events, it announced this week.
“IAEE’s Public Events Council and NACS have been in discussion since the end of 2013 regarding collaborative opportunities to benefit both organizations’ members on the public event/consumer show side of the industry,” IAEE President and CEO David DuBois said in a statement. “Working together just made sense.”
The first IAEE/NACS program, called the Work Force Ready Boot Camp, will appeal to event planners who are new to consumer events. The second, the Consumer Events CEM Module — part of IAEE’s Certified in Exhibition Management (CEM) program — will target more advanced consumer event planners.
“Having a public event education module as part of the CEM certification program is a huge step in recognizing consumer events as an integral part of the exhibition industry,” said 2014 IAEE Public Events Council Chairperson Bob Morgan, general manager of Dulles Expo Center. “The Work Force Ready Boot Camp will provide needed benchmark entry-level education specific to the consumer event industry.”
Once complete, both programs will be offered at IAEE’s and NACS’ annual meetings.
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