IAEE Expands Its Collaborations in the Middle East

Its CEM Program will be offered throughout Saudi Arabia and the United Arab Emirates

IAEE CEM United Arab Emirates pic

The International Association of Exhibitions and Events (IAEE) continues to enhance its global presence with two collaborations in the Middle East. Its Certified in Exhibition Management (CEM) Program will be offered across Saudi Arabia and the United Arab Emirates this year, it recently announced, and that has included in-person efforts from the association's leaders. 

David DuBois, CMP, CAE, CTA, FASAE, president and CEO of IAEE, recently traveled to Saudi Arabia and met with officials from the Sharjah Chamber of Commerce and Industry and Saudi Event Management Academy for Conferences & Exhibitions to discuss ways to enhance cooperation between the two sides and to develop the exhibitions and conferences industry in the UAE city of Sharjah.

"International growth, especially in this part of the world, is a key initiative in IAEE's strategic plan," says DuBois. "IAEE's CEM Learning Program is a prestigious one that is offered around the world. The association's international focus is based on a mutual interest in the global exhibitions and events industry to have solid business practices that can be translated anywhere. This is more important than ever as our economy is a global one." 

During the meeting, Abdullah Al Oweis, chairman of the Sharjah Chamber of Commerce and Industry (SCCI) and chairman of Expo Center Sharjah, pointed out that support for the exhibitions sector in the UAE has resulted in hosting 50 percent more exhibitions and conferences across the Middle East and Africa region.

The CEM designation was created in 1975 to provide a professional designation for individuals in the exhibition industry. It is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand. There are more than 2,600 active CEMs around the world.