The International Association of Conference Centers has introduced a comprehensive two-minute flash movie on its website to demonstrate visually the advantages and benefits of holding meetings at IACC-approved conference centers.
Recent feedback from focus groups conducted on behalf of IACC reveals the sustaining significance of the membership's universal criteria to the meeting planning community. The universal criteria are generally recognized as the essential lines of differentiation between genuine conference centers and other meeting venues, and outline IACC’s value proposition that meetings are more productive at IACC conference centers. See the movie at http://www.iacconline.org/movie/
Produced by northern California-based Cardinal Communications, the movie includes more than 40 images of IACC facilities to represent the features and benefits of the distraction-free environment presented by IACC centers. “The strong visuals in the clip bring clarity to IACC’s mission to champion the conference center concept,” says Rod Marymor of Cardinal Communications, “and we’re confident that this kind of visual clarification will provide clarification to meeting and event planners at every level.”