IACC Announces 2014 Goals, Including New Conference Center Certification

In 2014, the International Association of Conference Centres (IACC) will focus on initiatives that increase its influence and grow its membership, the organization announced this week.

Among its plans for the new year are an increased presence at industry trade shows, including AIBTM, CIBTM, IMEX Frankfurt, IMEX America and EIBTM, among others; engaging students by forming partnerships with noted hospitality schools, such as the SKEMA Business School; and enhancing member services and support, assisted by three new IACC offices that were opened recently in Chicago, Brussels and Singapore.

“This is consistent with the association’s goals to increase and strengthen awareness and to grow membership in the association,” IACC said in a statement, adding that it has successfully increased global membership in 2013, including in the Americas, where it has achieved its highest number of new members in the last five years.

Notably, another major initiative on the horizon for IACC in 2014 is the establishment of the IACC Institute, which will oversee a new certification for conference center operators.

“IACC has long sought to increase its presence and influence in the certification of professionals in our industry,” said IACC CEO Mark Cooper. According to Cooper, the certification program will focus on best practices adopted by conference centers and will aim to “deliver learning and training opportunities which will form the backbone of professional and personal development of [IACC] members.”

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