Dual-branded and even triple-branded hotels suddenly are dominating the development pipeline, and for good reason. By sharing the same footprint, back-of-the-house operations, amenities and, in some cases, even employees, they offer tremendous financial and operational synergies. For groups, the variety of room types and price points is a plus.
Hilton, which has 85 dual-branded hotels and several more in the works, opened its first triple-branded property in Chicago this past August. Adjacent to Wintrust Arena and with direct access to McCormick Place, this unique new hotel comprises the 187-room Hampton Inn by Hilton Chicago McCormick Place, the 184-room Hilton Garden Inn Chicago McCormick Place and the 95-room Home2Suites by Hilton Chicago McCormick Place, all under one roof.
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