Houston CVB's Promotional Film Is Honored

A 12-minute promotional video created by the Greater Houston Convention & Visitors Bureau has won an accolade in the public relations industry. The short film, "One Day in Houston," took home the Public Relations Society of America's Bronze Anvil Award of Commendation in early June, at PRSA's annual awards gala in New York City.

"One Day in Houston" spotlights the city's neighborhoods and attractions—from culinary, to shopping, to its arts district, to nightlife, in a day-to-night timeline—and features insights about the Texas destination from luminaries like boxing great
George Foreman. Shot by Zen Film, the short germinated into GHCVB's full-blown, celebrity-laden "My Houston" campaign. A Spanish version," Mi Houston," was later created for the Latin American markets.

"One Day..."was honored for "design and execution of an individual public relations tactic within a broader public relations campaign," according to 32,000-member PRSA. The film can be viewed on YouTube via keyword search.

Nearly 900 "individual public relations tactics" were entered into 63 categories and subcategories—such as media kits, newsletters, podcasts, and blogs—for the 2008 awards competition. PRSA awarded one Bronze Award and two Commendation awards for each category or subcategory.