HelmsBriscoe Records Healthy Increases in 2017

In a flat year the firm saw growth in both room revenue and room nights

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Last year, third-party meetings procurement and site-selection firm HelmsBriscoe handled 50,000 programs around the globe representing 6.4 million room nights booked, up 400,000 over 2016 for an 6.66 percent increase. Similarly, room revenues for 2017 increased by 6.25 percent reaching $1.275 billion, $75 million more than the previous year.

These increases came in a year that was predicted to be flat by most industry analysts. For example, the 2017 Global Meetings and Events Forecast, released by American Express in Q4 of 2016, predicted little change in the length of meetings globally in 2017; only slight increases in the number of meetings in North America and Asia; and decreases in Europe and Latin America. During 2017, the quarterly MPI Meetings Outlook surveys confirmed those predictions, consistently reporting flat to slow growth numbers. In the winter edition of the Meetings Outlook survey, Bill Voegeli, president of Association Insights, the research firm that conducts the MPI survey, said that in 2017 planners were, "doing more with less."

The Scottsdale, AZ-based HelmsBriscoe employs 1,300 associates and operates in 55 countries.