HSMAI Debuts Event Technology Expo at Annual Tradeshow

The Hospitality Sales & Marketing Association International (HSMAI) has launched a new event, the Event Technology Expo (ETE). Co-located with HSMAI's annual Affordable Meetings National tradeshow on Sept. 10 and 11 in Washington, D.C., the event was designed to introduce planners to new technologies and applications within the meetings and events industry.

ETE opened with a keynote presentation by LinkedIn co-founder Allen Blue, who discussed the benefits of marketing events online via social networking sites, and who also previewed a new events application that LinkedIn plans to introduce in October.

In addition to Blue's keynote, ETE attendees enjoyed 42 educational sessions and a slew of tradeshow exhibits from meetings technology vendors, several of which received awards for creating outstanding exhibitor booths.

Together, ETE and the Affordable Meetings National conference and expo attracted more than 1,700 attendees, according to HSMAI, including many who attended exclusively for ETE. Affordable Meetings National and ETE 2009 will take place Sept. 9 and Sept. 10, 2009, at Washginton, D.C.'s Walter E. Washington Convention Center. For more information, visit www.affordablemeetings.com.