The GMIC Sustainable Meetings Foundation (GSMF) has launched its first-ever donor drive, the Green Meeting Industry Council (GMIC) announced this week. The drive, a year-end campaign to raise at least $10,000, will generate money for projects to help make the meetings and events industry more environmentally friendly.
"The Green Meeting Industry Council and its members are looking to the Foundation to put a solid financial base behind the drive for sustainable meeting and event practices," said Foundation Chair Mitchell Beer. "We know that well-orchestrated sustainability programs save money for meetings while reducing their environmental footprint. A contribution to the Foundation helps make that message a reality."
Ending Dec. 31, 2011, the donor drive is timed to reach potential donors when they're thinking about their year-end donations.
"We know that GMIC has many members and supporters who want to include sustainable meetings in their year-end charitable giving plans," said GSMF Treasurer Colin Rorrie Jr. "This is the first year that we've had a charitable foundation to make that possible, and we've been delighted with the response so far."
GSMF already has identified three priority projects for presentation to prospective donors. The first is a fundamentals course on the new APEX/ASTM sustainable meetings standards. The second is a student blog and social media contest on sustainable meeting practices. And the third is a thought leadership forum on the impact of sustainable practices on the event industry by 2015.
"These projects really go to the heart of why we set up a foundation," said Amy Spatrisano, GMIC co-founder and past GSMF vice-chair. "This is the moment to scale up sustainable meetings and events activity and prove the business case for every organization in the industry. The year-end campaign is the first step in funding that effort."
GMIC was formed in 2003. It launched its foundation in 2010 in order to advance sustainable practices by raising funds for education, research and innovation within the global meetings and events industry. For more information, or to donate, visit www.greenmeetings.info.