Freeman to Acquire Wheelhouse Solutions

Event marketing and production company Freeman will acquire Wheelhouse Solutions, an experiential marketing services firm that's comprised of three companies — Champion Exposition Services, George Fern Company and Immersa Marketing — Freeman announced this week.

Operating under the Freeman name — with Fern, an exposition services company, and Immersa, an experiential marketing agency, operating as individual Freeman brands — the combined companies will pair Wheelhouse's creative, event planning technology and strategic consulting services with Freeman's signature audio/visual and trade show management solutions.

"Our respective companies were built on an unwavering commitment to providing an outstanding customer experience, with the best technology and creativity, and this commitment will remain the hallmark of everything we do," said Joe Popolo, CEO of Freeman.

Added Wheelhouse CEO Bob Priest-Heck, "The landscape of our industry is changing rapidly, and as the business expands, it is critical that we not only continue to do the basics very well, but also pioneer the movement of bringing experiential marketing to the next level. We see this combination with Freeman as an exciting opportunity for not only our company, but also for our customers, who rely on us to enhance their community engagements in innovative ways."

For more information about the Freeman/Wheelhouse merger, visit