As it continues to expand its services globally, event marketing and production company Freeman is laser-focused on delivering a consistent experience for its clients -- wherever their meetings and events take place. To assist it in that effort, the company this week launched a new program through which it will verify and certify its international vendors.
Called the Global Certified Partner Program, the new program formalizes an effort commenced several years ago to build a global network of meeting suppliers within Freeman. The network consists of suppliers, event marketers, and meetings planners around the world who are available to work with Freeman clients on their events, all of who have been evaluated for financial stability, industry expertise, production capacity, quality, ethics, and customer service before being admitted to the program. Vetted partners must also agree to ongoing training and evaluation.
"Our existing North American customers want to increase their presence and deliver consistent brand experiences worldwide," said David Gauthreaux, executive vice president of global sales for Freeman's boutique experiential marketing agency, FreemanXP. "Similarly, our clients in EMEA and Asia Pacific are looking to do the same. As a design-driven company, Freeman has been investing in its global infrastructure for many years, and today we have a solid base of operations in Europe, Canada, and Mexico. By extending our reach through third-party partners with an expanded, formalized program, we can better create value for our customers and continue to manage global growth in a smart and meaningful way."
Added Freeman CEO Joe Popolo, "In the last year alone, we've worked with dozens of partners to create brand experiences for several hundred customers in more than 35 countries. This evolution of our global network will allow us to keep pace with demand in geographies where we do not have boots on the ground."
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