Because the worst part about exhibiting at a trade show is often setting up one's booth, event production company Freeman has introduced a new service that's designed to make the process a little bit easier, it announced last week.
Called Floorprint by Freeman, the new service delivers a full-sized layout diagram for exhibits printed on a low-cost banner material that can be placed directly onto concrete or carpeted floors, showing exhibitors exactly what goes where with color-coding that indicates electrical and rigging schematics, Internet connections, wall panel placement, and cabinets, doors and other components.
"The greatest advantage of Floorprint is its ability to reduce installation time and related labor costs for exhibitors and show management," said Freeman Executive Vice President of Operations Jay Atherton. "It is our goal to make face-to-face marketing easy and productive for our customers, and this new product helps streamline the process."
Floorprint plans are printed in Chicago; Grand Prairie, Texas; and Mohave Valley, Ariz. They may be used, however, in each of Freeman's 70 North American markets.