Freeman Reaches Out to New Exhibitors with 'Tips' White Paper

Event management company Freeman has released a new white paper for first-time tradeshow exhibitors. Titled "Tips for First-Time Exhibitors," the papers offers advice and insights on face-to-face marketing best practices in order to help industry newbies succeed at their first events.

Dallas-based Freeman currently provides strategic, creative and logistic services to nearly 4,000 tradeshows annually in North America, and to more than 10,000 other events and conventions. In addition, it provides consultation and event services to more than 300,000 exhibiting companies every year. As such, the company says its has a depth of industry knowledge and experience that it would like to share with exhibition neophytes.

"We know that a significant percentage of our exhibiting clients are industry newcomers," Freeman's Executive Vice President of Marketing Toby Purdy said in a statement. "If we can help them have a positive first experience, they will be able to maximize the power of this interactive medium."

"Tips for First-Time Exhibitors" includes tips on a variety of topics—such as event selection, budgeting, planning, exhibit design and event follow-up—in order to help exhibitors maximize ROI and minimize costs.

According to Freeman, "Tips for First-Time Exhibitors" is the first in a new series of white papers and other resources that the company will share with industry stakeholders on the topic of face-to-face marketing. To download the complete paper, visit