Freeman Gives Customer Service Training to Trade Show Installers

Trade Show Floor

The most successful trade show exhibitors give superior customer service. Now, event production and marketing company Freeman wants them to receive superior customer service, too. It has therefore partnered with the International Alliance of Theatrical Stage Employees (I.A.T.S.E.) to develop and deliver customer service training to I.A.T.S.E. employees, who are involved in the production, equipment and construction of trade show installations, it announced last week.

The training -- a workshop entitled "You Make the Difference, Too" -- focuses on specific behaviors that make a positive impact on the customer experience. The curriculum reinforces customer service as a skill that's just as important behind the scenes at trade shows as it is on the exhibit floor.

"Our customer-centric approach has always defined the way that we work, and our partners at I.A.T.S.E. are an extension of our Freeman brand and family that deliver high-quality work and customer service," Judy Owen, vice president of talent development for Freeman, said in a statement. "At Freeman, so much of our success relies on the talent and incredible craft skills of our union workers. This customer service training will help to ensure that customers have a seamless and consistent experience at every touch point."

Freeman has trained a team of I.A.T.S.E instructors who will be responsible for training thousands of its 119,000 members across North America.

"Freeman and I.A.T.S.E. work closely on so many aspects of show production; however, working with our trusted team to develop and deliver customer service training is a pioneering step in the relationship between employers and unions," said Ben Adams, international representative of I.A.T.S.E. "All parties benefit from this training, most of all, our end customers. It is a great way to ensure that customers come back to the venue and to the host city because of the positive experiences and outcomes that are the result of this commitment to deliver outstanding customer service."

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