First IMEX America Drives $2.8 Billion in Business for Exhibitors

Hosted buyers at the inaugural IMEX America trade show, which took place Oct. 11-13 in Las Vegas, have generated — or will generate — a total of $2.2 billion in business with IMEX America exhibitors, the IMEX Group announced yesterday.

That figure is based on an exit survey of 2,000 hosted buyers, 75 percent of whom were from the United States, 5 percent from Canada and the remainder from 34 countries, with especially large numbers from Brazil, the United Kingdom, Germany, Mexico, India and Australia. According to the survey, total orders placed onsite amounted to $281 million with an expected $1.9 billion worth of orders to be placed with exhibitors — 27 percent of which were U.S. destinations — in the next nine months. The average value of hosted buyers' orders was $496,000 each, with post-show orders expected to average $1 million each.

A separate exit poll showed that business also was strong among non-hosted buyers, known as "buyer attendees." This group generated approximately $89 million worth of business for exhibitors at the show, and plans to place $538 million worth of orders within the next 10 months.

Combined, therefore, hosted buyers and buyer attendees spent $2.8 billion with meetings industry exhibitors at IMEX America.

"IMEX America has succeeded in bringing the U.S. and global industry the business, education and networking benefits we planned for," said IMEX Group Chairman Ray Bloom. "IMEX America truly provided a global marketplace on American soil. We are now looking forward to developing several aspects of the show over the next few months in order to sustain that debut success and to build on the market momentum we've established."