First Class Graduates From NBTA's SMMC Program

Twenty-nine corporate travel and meetings professionals have earned the National Business Travel Association's (NBTA) new Strategic Meetings Management Certification (SMMC) as members of the program's first graduating class, NBTA announced this week at the 2010 NBTA International Convention & Exposition in Houston.

The SMMC education program spent a year in development and was successfully beta tested at NBTA's 2009 annual meeting in San Diego. In September 2009, the association officially opened enrollment for its inaugural program, which is the meetings industry's first certification program in strategic meetings management.

"Today's graduates are leading the pack in perfecting both the science and art of strategic meetings management," said NBTA President and CEO Craig Banikowski. "As the first carriers of the SMMC designation, the only industry certification program focused on the theory of strategic meetings management, they have taken a huge step in advancing their careers and established themselves as thought leaders in the global meetings and events community."

Consisting of two "core weeks" and three elective classes, the SMMC program features a curriculum that NBTA says is designed to "drive further development of accepted best practices, lead to creative new 'next-practices,' and enhance communication and leadership skills in developing and implementing meeting policies, workflows and technologies." Upon successful completion of all coursework, program graduates receive the SMCC professional designation.

For more information about the SMMC program, as well as a list of graduates, visit