Event management company Experient has introduced a new web-based marketing system that's designed to help trade show organizers aggregate and interpret event data, it announced yesterday.
Called EDGE, the new solution allows event organizers to compile multiple data source into a single system, where they can use the data to generate "action-oriented" business intelligence metrics that help drive show attendance and exhibitor participation.
"As a registration provider, we understand the value and power of data intelligence," said Shawn Pierce, president of Experient Registration & Housing. "We built EDGE so the industry would have a tool to aggregate data and make strategic business decisions. Within minutes, actionable knowledge of customer demographics and behavior can be interpreted to cost savings, opportunity identification, target segmentation, campaign implementation and ROI measurement."
For more information about EDGE, visit info.ExperientEDGE.com.