Experient Expands Reach to Association, Government Markets

As part of a new market service structure, event management company Experient plans to enhance its offerings for the association and government meetings sectors, it announced last week.

The new service structure was announced late last year and will unify the strategic sales and account management functions of the Twinsburg, Ohio-based company's event management division, which Experient says will now be "aligned to serve the unique needs" of association and government meeting planners.

"By aligning our teams more directly around these very important segments, we will continue to elevate the level of customized services that we are able to deliver against the unique needs of these segments," said Rick Binford, president of Experient's event marketing services division. "This is another step in our ongoing commitment to elevate our ability to move beyond being a simple service vendor, to becoming a true strategic partner."

The first step in its new organizational structure, according to Experient, was promoting Nancy DeBrosse — who has been a vice president in the company's Washington, D.C., office since 2008 — to a new role as senior vice president of association and government markets. In this new role, DeBrosse will have primary responsibility for overall business development strategy for the association and government markets, providing leadership for both sales and account management teams in those areas.

"Nancy's strong leadership qualities and deep industry knowledge and involvement will help make her a success in this new role," Binford said. "We look forward to the impact she'll continue to make on our strategic direction and continued growth."