Event Auditing, Research Offered in Single Package

Shelton, Conn. -- BPA Worldwide Events and Exhibit Surveys, Inc. yesterday announced a joint venture, Event Insights, which combines event attendance auditing and attendee research in a single package.

With Event Insights, trade show producers can provide exhibitors and sponsors independently certified attendance numbers plus demographic information collected through event registration and post-event surveys. The demographic information available includes attendee buying power, audience activity, and audience satisfaction.

"Marketers have never had a greater need to refine the targeting of their efforts and justify their decisions," said BPA Worldwide chief executive Glenn Hansen. "Event producers who can provide sophisticated, accountable data have a real competitive advantage."

Based here, BPA Worldwide is a leading independent media auditor. Exhibit Surveys, of Red Bank, N.J., is a leader in event market research.