At this year's European Incentive & Business Travel & Meetings Exhibition (EIBTM), taking place Nov. 18-20 in Barcelona, organizer Reed Travel Exhibitions (RTE) will embrace a new "one-to-one" customer service strategy, pairing every exhibitor with its own customer service representative, it announced today.
"We understand exhibiting at trade shows is becoming more complex and it is up to us to take a proactive and engaged approach to helping our main stand holders not only achieve their business goals, but to also help and assist their partners and sharers to also make the most of their investment in the show," EIBTM Senior Exhibition Director Graeme Barnett said in a statement.
Led by RTE's newly appointed customer experience manager, members of the EIBTM customer service team will exhibitors a single point of contact who's responsible for helping them maximize the return on their EIBTM investment. The person assigned to them will give each exhibitor guidance, advice and assistance while also providing links to supporting marketing, PR and logistics information to ensure there are no missed opportunities.
"Whilst our level of care has always been the highest we can provide, our new customer experience manager brings a new level of expertise enabling us to develop that service further, giving a one-to-one point of contact. By supporting our main stand holders in this way, with a more personalized approach to our customer service levels then we believe our stakeholders' overall experience of EIBTM should be even better and they and their sharers should have a more successful event."