Based on the success of its 2010 European Incentive, Business Travel and Meetings (EIBTM) exhibition, Reed Travel Exhibitions (RTE) plans to increase the number of matched appointments at EIBTM 2011 from six to seven per day of attendance for all hosted buyers, resulting in a 10 percent increase in pre-scheduled appointments and approximately 60,000 buyer-supplier meetings, it announced this week.
Although EIBTM's pre-scheduled appointment (PSA) system allows hosted buyers to select their exhibitor preferences in order of priority, 62 percent of buyers still schedule additional appointments with exhibitors they aren't matched with. According to show organizers, this additional appointment will enable buyers to plan their time more efficiently, since more of their exhibitor choices will be matched by the system, and for exhibitors will mean more opportunities to do business during show time.
"The return on investment for buyers and suppliers attending EIBTM is top of our agenda and as their satisfaction is part measured by the business achieved onsite, we want to create more opportunities to satisfy the demand," said EIBTM Event Director Graeme Barnett. "The potential value of all these meetings for future business is staggering. We are continually looking to enhance our existing methods of bringing buyer and sellers together and where possible developing new ways to facilitate additional business opportunities."
EIBTM 2011 takes place Nov. 29 through Dec. 1 in Barcelona. For more information, visit www.eibtm.com.