The trade show industry's newest association — formed earlier this year when the Trade Show Exhibitors Association (TSEA) ceased operations
and merged with the Exhibitor Appointed Contractor Association (EACA) — finally has a name, it announced last week: the Exhibit & Event Marketers Association.
"After an extensive outreach program to directors on both the EACA and TSEA boards, as well as both sets of members from their legacy organizations, it was clear that the best name for our newly combined association is Exhibit & Event Marketers," said Executive Director Jim Wurm. "By having both exhibitors and their contractors under the same organization, we will work together to better serve the industry and to advocate for the issues members most need. And, although our past organizations' names have changed our values will not. Our members priorities will always be those of the new association."
Called "E2MA" for short, the new group encompasses the membership and intellectual property of both TSEA and EACA, including TSEA's annual exhibitor marketing conference, the Red Diamond Congress, taking place July 10-12 in Chicago. At that event, E2MA plans to unveil a new logo, brand identity and website, among other changes.
"The establishment of a new name for the association is another in a list of many transitional items the association has been undertaking in the past several weeks and months," Wurm continued. "Now that we have announced our new name we can be about the business of renewing and revitalizing the member programs that have been previously enjoyed by both TSEA and EACA members, including the CME/CME/H program that is of great interest to so many of our legacy TSEA members."
Headquartered in Bend, Ore., the new association's mission is to "enhance the expertise of exhibit and event planner professionals in exhibit and event marketing, and to raise the level of service excellence on the showfloor." Its membership is comprised of more than 500 member companies representing more than 17,500 full-time trade show professionals, and more than 45,000 part-time trade show workers. For more information, visit www.eaca.com.