Destination Marketing Association International (DMAI) has selected Miles Media, a custom publishing company that specializes in destination marketing clients, to design and develop a
new website on behalf of the organization and its membership, which includes nearly 600 destination marketing organizations and more than 3,300 destination marketing professionals around the world, it announced yesterday.
According to DMAI, the new website will be "the destination for destination marketing professionals to virtually collaborate, communicate and gather intelligence."
To deliver on that objective, Miles has created a plan for a website that will:
• Integrate content from various resources, including social media;
• Feature videos, rich media and online learning solutions;
• Offer members the ability to register for DMAI events online;
• Introduce new advertising opportunities; and
• Be accessible from smartphones via a mobile optimized version of the site.
"Whether it's through education or advocacy, DMAI has created a community for our industry that advances the mission and success of DMOs throughout the world," said Paul Winkle, Miles Media vice president and a longtime DMAI member. "The opportunity to contribute to their cause in this way is both satisfying and humbling to our company."
In addition to being selected to design its new website, Miles has become DMAI's newest "Alliance Partner," a status that's reserved for "a select group of businesses that provide valuable resources to DMOs and make a significant investment in the destination marketing industry," according to DMAI.
"Miles has had a proven and successful track record of marketing destinations for years," said DMAI President and CEO Michael D. Gehrisch. "We are proud to recognize Miles with Alliance status and work with their team to ramp up our own digital presence. They have great insight into the DMO industry, and their strategic content marketing approach results in consistently achieving high engagement metrics and conversions. We believe our new web presence will foster a stronger DMO community around the globe."
DMAI plans to launch its new website in phases throughout the second quarter of 2012.