More than 100 destination marketing organizations (DMOs) have been accredited under its Destination Marketing Accreditation Program (DMAP), marking a major milestone for it, Destination Marketing Association International (DMAI) announced yesterday.
Thanks to the accreditation this week of nine new DMOs, DMAI now has accredited 101 destinations under DMAP, including destinations in 35 states, the District of Columbia and Puerto Rico, as well as destinations in Canada and Europe.
"This milestone is an industry achievement," DMAI President and CEO Michael D. Gehrisch said in a statement. "DMAP continues to expand its brand to destinations around the world, strengthening the industry's commitment to excellence."
DMAP accreditation is awarded for a period of five years to DMOs that successfully complete a rigorous application process proving their compliance with 54 mandatory standards and 33 voluntary ones. The latest DMOs to achieve it are:
• Albany County Convention & Visitors Bureau (New York)
• Greater Green Bay Convention & Visitors Bureau (Wisconsin)
• LA Inc. (California)
• Lisle Convention & Visitors Bureau (Illinois)
• Mobile Bay Convention & Visitors Corporation (Alabama)
• New Orleans Metropolitan Convention & Visitors Bureau (Louisiana)
• Porter County Convention, Recreation & Visitors Commission (Indiana)
• Syracuse Convention & Visitors Bureau (New York)
• Tourism Saskatoon (Canada)
"It is a great honor to recognize these organizations for their achievement," said DMAP Board Chair Diana Lawson, FCDME, executive director of the Elkhart County CVB in Indiana. "Their accreditation underscores their dedication and commitment to providing outstanding destination marketing services in accordance with international standards and benchmarks in this field."
For more information about DMAI or DMAP, including a complete list of DMAP-accredited DMOs, visit www.destinationmarketing.org