Destination Marketing Association International hosted approximately 1,000 individuals at its 95th Annual Convention in Atlanta last week, including nearly 700 destination marketing professionals, educators, students and industry partners from more than 275 destinations, and nearly 300 exhibitors and sponsors.
Featuring the theme, "Creating Champions for Destinations," DMAI's 95th Annual Convention took place July 28-30 and offered educational seminars, product familiarization and networking with delegates from 16 countries, according to the association.
"This year's education focuses on the three most pressing issues facing the industry as revealed by the 2008 Futures Study
: relevancy, technology and social responsibility," DMAI President and CEO Michael D. Gehrisch said in a statement. "Taking an in-depth look at these three need areas will provide destination marketing professionals with the tools and resources needed for success in today's current economic climate—and for future success."
Among the content at this year's DMAI convention were sessions led by Eric Weihenmayer, the only blind man in history to reach the summit of Mount Everest, who related climbing to business; U.S. Travel Association President and CEO Roger Dow, who discussed travel industry unification; and Jim Gilmore, author of The Experience Economy
, who taught attendees to engage in experiential marketing.
For more information, visit www.destinationmarketing.org