Alison Best has been appointed executive vice president of member engagement, and Jack Johnson has been named chief advocacy and board compliance officer at Destination Marketing Association International. The announcement comes just weeks after DMAI's new president and CEO, Don Welsh, took the helm of the association. Last week, an organizational realignment saw nine DMAI staffers lose their posts.
Most recently, Best was CEO of Visit Oakland in California. She is a graduate of the DMAI CDME program with more than 15 years in the destination management industry. She will work with DMAI members to re-establish priorities, specifically content that provides industry leadership and tools most important to members. She also will work with the executive committee of the Destination & Travel Foundation, the research arm of DMAI.
A 25-year veteran in the tourism and travel industry, Jack Johnson is the chief administrative officer and senior vice president for public policy with Choose Chicago. He has been active in DMAI since 2010, serving on the advocacy committee and the Destination & Travel Foundation board. In his new role, Johnson will build an advocacy initiative that includes strategic partnership tools and best practices for members, and will advocate for the importance of the industry. He also will work with the boards of DMAI and the DTF to establish new bylaws, policies, and procedures to provide a better framework to support member initiatives.
"Today is a new day at DMAI," said Don Welsh in announcing the appointments. "We have established a renewed commitment to our members and partners, and we are moving forward with aggressive goals and objectives that will ultimately support what our members need, want and are willing to financially support. Alison and Jack bring with them the critical skills and insight we need to support and grow our member base."