Congress Reauthorizes Brand USA

Congress over the weekend passed an omnibus spending bill that renews Brand USA through 2020, the U.S. Travel Association reported Saturday. 

"It's not every day that Congress makes a policy move that makes abundant sense and has demonstrable value for every region and demographic of this country. Renewing Brand USA is one such thing," U.S. Travel Association President and CEO Roger Dow said in a statement. "The overwhelming majority that passed reauthorization in the House, coupled with the unanimous vote that passed it out of the Senate Commerce Committee, are a ringing bipartisan endorsement of Brand USA's mission and effectiveness. The tens of thousands of jobs it creates, the zero cost to federal taxpayers, the fact that it helps our trade balance by bringing huge amounts of foreign currency to the U.S., the contribution it makes to reducing the deficit by millions -- Brand USA is simply a policy that works."

Funded by fees paid by international travelers, Brand USA -- America's first global consumer brand -- was created in 2010 by the bipartisan Travel Promotion Act, which established a public-private partnership through which to promote international visitation to the United States. Since then, Brand USA's worldwide marketing campaigns have generated 1.1 million incremental visitors to the United States and an additional $3.4 billion in revenues.

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