You’ve likely seen or heard of CityPASS
before. These pre-bundled ticket booklets, which give purchasers access to dozens of popular attractions in 11 different North American cities — Atlanta, Boston, Chicago, Hollywood, Houston, New York City, Philadelphia, San Francisco, Seattle, Southern California, and Toronto — are a favorite among leisure travelers, and for good reason: the cost of a single CityPASS lets them save up to half of what it would normally cost to purchase individual tickets/admissions separately to every included attraction.
What many meeting planners may or may not know, however, is that these CityPASS booklets can also be used by meetings groups, says Deboarh Wakefield, APR, senior director of communications and public relations for CityPASS. Special group rates for meeting planners are available at a 10 percent net rate that is purchased through the CityPASS website, CityPass.com. “First, meeting organizers need to complete an agreement so that we can provide them with their special login details that allow them to purchase at the net rate.”
Another way to provide CityPASS booklets to attendees — and generate some revenue in the process — is to become a CityPASS affiliate
, says Wakefield. “If a convention group is planning a meeting in a CityPASS destination, we're happy to provide that group with a unique, trackable URL that links to our website. Then, on their convention website, they can put our logo or a bit of copy describing CityPASS and have the logo/copy connect to our website. Anyone who comes to our website via that link and makes a purchase generates a 10 percent commission for the convention group.” All CityPASS destinations, with the exception of Southern California, can be applied to this affiliate program.
Wakefield says that the affiliate link works well for “convention delegates who want to arrive early or stay late and see more of the destination” and “family members who are traveling with the convention attendee and need to fill their free time.”