Cherryl Brazier, who has been director of global sales for Carlson Rezidor Hotel Group for eight years, where she oversaw meeting and incentive sales for a collection of 400 hotels worldwide, has created her own hotel, destination, and venue representation company, Anchor Collection.
Tapping into 25 years of international executive experience in group, meeting, and incentive sales, Brazier has launched her company with Pacific World -- a destination management and event management company operating in 40 countries and more than 100 destinations -- as her first client.
"Anchor Collection specializes in the outbound meeting and incentive market, offering targeted representation based on the very strong relationships and connections I have built over 25 years with companies who book group travel worldwide," said Brazier.
Previously, Brazier has also worked as global director of group and incentive sales with Millennium Hotels and Resorts; director of group, meeting, and incentive sales at Thistle Hotels; and senior marketing executive with the British Tourist Authority in Los Angeles.
Based in Redondo Beach, CA, Anchor Collection will focus on sales across the United States, with particular emphasis on the West Coast.
A member of SITE since 1996, Brazier has served on the organization's International Board of Directors, including serving as vice president, and she has served on the Southern California chapter's Board of Directors. In 2007, she chaired SITE's International Conference. She has also been a member of MPI since 1996 and has served on the MPI U.K. Board of Directors.