Travel management and meeting planning company Carlson Wagonlit Travel (CWT) recorded new sales of $1.6 billion in 2014 and experienced a 1.6 percent increase in overall sales volume, to $27.3 billion, it reported yesterday along with the rest of its year-end financial results, which it called "strong" in spite of the variable global economic climate.
"We saw positive growth and developments for CWT in 2014, as we continued to focus on driving savings for our clients and enhancing our mobile technology for travelers on the go," CWT President and CEO Douglas Anderson said in a statement. "Last year, we transformed CWT To Go from what was an itinerary management application to a travel application with the introduction of hotel booking and profile management. We helped bring door-to-door booking capability into the North American market and we created our dedicated innovation team, who will concentrate on the innovative partnerships, technology, and products that we expect to drive our company in the future."
Highlights of CWT's 2014 results include the number of transactions managed by the company and client satisfaction scores. The former grew 3.3 percent globally to 62.3 million, and 6.3 percent in North America. The latter, meanwhile, included a 97 percent retention rate, an 87 percent travel manager satisfaction rate, and an 88 percent satisfaction rate from travelers.
CWT's specialized business divisions also performed well: Its business consultancy arm, CWT Solutions Group, saw a 7.3 percent increase in global revenue. Meanwhile, its meetings business, CWT Meetings & Events, organized more than 33,000 meetings and events for more than 1.3 million attendees, an increase of 4.2 percent from 2013.
Concluded Anderson, "We believe one of the most significant figures in our annual results is our client retention rate, which remained strong at 97 percent. This figure highlights our ongoing drive to support our clients in running cost effective travel programs and supporting travelers at every point of their journey. We will deliver significant new developments around our products and services, including the upcoming new data reporting tool, CWT AnalytIQs, which will be a major milestone in the year ahead."
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