Meeting Professionals International (MPI) has joined forces with the Canadian Tourism Commission (CTC) in the formation of the Canadian Tourism Global Partnership, the first official member of the MPI Global Partnership program. CTC represents one of the world's largest tourism markets, and further expands and enhances the marketplace opportunities for MPI members throughout its global community, according to an association release.
A national marketing organization with partners in the tourism industry and all levels of government, the CTC promotes the growth and profitability of the Canadian tourism industry by marketing Canada as a desirable travel destination. The organization is credited with aiding in Canada's successful efforts to secure the 2010 Olympic and Paralympic Games. In 2006, tourism revenues in Canada rose to $67.1 billion, an increase of 7.1 percent over 2005 revenues.
"We are honored that an organization of such high caliber and prestige as the Canadian Tourism Commission has signed on as one of the first partners in our MPI Global Partnership," said Bruce MacMillan, president and CEO of MPI, in a statement. "In addition to bringing together two outstanding organizations, this partnership provides our members with numerous marketplace opportunities while further widening their net of industry resources."
MPI's Canadian Tourism Global Partnership includes the Canadian Tourism Commission, Tourism Toronto, Tourisme Montreal, Tourism Vancouver, Travel Alberta and the Ontario Tourism Marketing Partnership. The MPI International Module partners are the Canadian Tourism Commission, Destination Halifax, Tourisme Québec and Tourism Toronto.