Reina Herschdorfer, marketing director of Caesars Entertainment Corporation, has been named one of PR News' Top Woman in PR for 2017.
The award recognizes female industry leaders who made advances in managing crisis, developing brand messages, protecting and building brand reputation, and creating content for digital platforms. The winners are judged on the strength of communications campaigns they've led in the last 18 months and on the positive influence they've had on their teams and peers.
"I'm honored to be among a talented group of accomplished women in the industry," Herschdorfer said in a statement. "I'm grateful to have had the opportunities throughout my career and am thankful to my mentors, colleagues, and family, who have been supportive along the way. I look forward to garnering more milestones for the meetings business and helping to advance future generations of women in the industry."
Herschdorfer, who is responsible for the marketing strategy for the $400 million dollar meetings business for Caesars Entertainment, is an industry veteran with more than 20 years of international meetings and hospitality experience. She has held leadership roles within Caesars Entertainment for over 15 years at various properties, including Rio All-Suite Hotel & Casino, Caesars Palace, Paris, and Bally's.
Caesars Entertainment properties in Atlantic City have tripled in business solely because of meetings and conventions. Corporations that previously did not consider the casino-filled resort city in the past, have now done so with the Waterfront Conference Center at Harrah's Resort Atlantic City.
Before joining Caesars, Herschdorfer was the vice president of sales and distribution for Accor Hotels in the Netherlands, launched Disneyland Paris as director of convention services, and served as the sales manager at Intercontinental Hotel in Houston, Texas. Herschdorfer, who originally hails from the Netherlands, speaks five languages and has worked in five countries. She has lived with her family in Las Vegas for over 15 years.