The Convention Industry Council has changed its name to the Events Industry Council. The change comes a few weeks after management of the group, which is an umbrella organization for meetings industry associations, was taken over by SmithBucklin, the association management and services company. The EIC, which has 33 member associations, also announced a new look for the Certified Meeting Professionals (CMP) program, although nothing about the process itself has changed.
A brand task force worked with the CIC's board to reevaluate the future of the organization. According to the EIC, "It became apparent a name change was needed to better reflect the direction of the industry and the organizations we represent. 'Events' consistently came to the forefront as the most universal, progressive and preferred descriptor."
"As the leading organization representing the wide variety of professions and professionals in the events industry, the board of directors recognized a need to refresh and refine our brand to better serve our members and members' constituents," said Susan Robertson, CAE, executive vice president of ASAE, president of the ASAE Foundation, and chair of the CIC board. "Guided by a highly skilled brand task force, the process has been incredibly thorough. We reached out to leaders and influencers on a global level to ensure everyone was aligned with the direction of the Council."
According to the organization, the EIC's vision is to be the global champion for event professionals and event-industry excellence, continuing to promote high standards and professionalism in the events industry with the CMP program and four signature programs in sustainability, industry insights, knowledge and leadership.